10 Corso Como

10 Corso Como

Paris has Colette and Milan has 10 Corso Como. Even if you know nothing about Milan, there’s a chance you’ve heard of 10 Corso Como (the proper way to say it is dieci Corso Como).

This gorgeously curated and literally named concept is a one-stop shop for fashion and culture, encompassing a clothing store, eatery, art gallery and hotel. It’s the brainchild of Carla Sozzani, a respected art gallerist and sister of Franca Sozzani (editor of Italian Vogue).

In typical Milan fashion, the store is hidden in plain sight. Even though a large sign with its unmistakeable dartboard/eyeball like logo is suspended over the entrance, it’s easy to miss as you stroll down Corso Como past the vibrant storefronts and bustling outdoor cafes. When you arrive at number 10, you enter a serene garden café, you’ll be taken aback by all the gorgeous greenery. The entrance to Hotel 3 Rooms, a super exclusive (and also quite literally named) three-room hotel, is all the way to the right.

10 Corso Como opened in 1990 as a gallery, and the bookshop, store and café came along a year later. In 1998, the restaurant was added, while the hotel came along in 2013. There are also locations in Tokyo, Seoul, Shanghai and Beijing, with New York coming in 2017.

Galleria Carla Sozzani, the photography gallery, is free and unless you’re there in between a show opening/closing, don’t miss the chance to get your culture fix.  On the roster for this year are Mimmo Rotello, David Seidner, Steve Hi, Heinz Hajek-Halke, and Araki Amore, who will close the year starting in November and open 2017 until mid-February. Every year, the gallery hosts World Press Photos every year. Gallery also publishes its own design-related books which you’ll find on sale, in addition to an eclectic collection of art and design books, in the bookstore. Between the gallery and bookshop, 10 Corso Como regularly talks, presentations, book signings, etc.

The store itself is every clotheshorse’s wildest fantasy brought to life! Find amazing womenswear, menswear, and accessories from  10 Corso Como’s own brand as well as designers like Azzedine Alaia and Commes des Garcons. If you want to get more bang for your buck, the outlet selling last year’s collections is located approximately 5 minutes on foot at Via Tazzoili, 3 (open daily: 11am – 7pm)

During Christmas, the hanging white lights wonderfully complement the lush greenery. Don’t miss it.

Open daily:
Friday – Tuesday: 10.30 am – 7.30 pm
Wednesdays and Thursdays, 10.30 am – 9.00 pm

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